January 26, 2012

In November 2011 the Company was nominated for the Women 2.0 international Business Model Competition. Out of 1000 companies, across 16 countries, and 63 cities Ascend was selected as 1 of 8 finalists for their business model & potential to be a disruptive technology.  Finalists have been selected to pitch their business model to a conference full of Angel Investors and Venture Capitalists.  The goal of Women 2.0 is to empower and connect women founders of emerging technologies to the funding community so they can grow and scale quickly.     LeAnne and Ascend will be participating in the Pitch Conference sponsored by Women 2.0 in February 2012.  The Company is raising $1 million dollars.

About Ascend Live:

Ascend Live is a private label of our small business budgeting software found at SpendonPurpose.com   The software was created for non-accountant types, and then tailored for the Mary Kay professional’s unique business needs.  Ascend Live helps Mary Kay community reduce overspending, keep more of what they make, and sparkle at tax time.   The software excels in her simplicity and use of a web-based “envelope system.”  Unbeknownst to the user, Ascend is a full blown dual-entry accounting system—hidden by intuitive features and language.   Ascend Live helps the Mary Kay sales force see how much money they have “left to spend” on everything from stamps to office supplies.  The Company is highly personable, with an approachable go-to-team for financial questions.  Their ancillary services, including courses, webinars, expert calls, coaching, virtual bookkeeping, blogs, and newsletters, have become a virtual oasis for Solopreneurs.  23,000 Solopreneurs are subscribed to the Company’s e-newsletter & video training center.

About LeAnne Ozaine-Smith

LeAnne is one sassy redhead whose “real job” is/was Financial Planning with a Mass Mutual Financial Group.  Additionally she is a Financial Coach & infectious speaker on “all things money” in a Solo-entrepreneur’s business.  As President of Ascend, she spearheaded 4 software applications, along with hosting thousands of webinars, working the speaking circuit, creating a video training center, and a newsletter list of 26,000 Solopreneurs.    Under her leadership, the Company has increased sales by 330% from its 1st year to its 3rd, and turned a profit in its third year.  Within months of releasing Ascend she brokered the Company’s first white label for Mary Kay, Inc.; she is Mary Kay’s active money management expert to their worldwide sales force.   LeAnne has published financial classes for strategic partners, an online university, & continuing Ed classes for Realtors.

People from all over the MK Community have been reaching out to us asking for some help in interpreting the news of the last week. I love that y’all trust Ascend on money stuff; you made me blush with delight! Alright all you savvy business women, let’s dig in.

The hoopla that went down around here while you were at Seminar will affect you both directly and indirectly. Here are the highlights in plain English:

· The Debt Deal: Congress and the President reached an agreement to RAISE the debt ceiling so that we didn’t default on our debt. (Need the 5 min crash course on the debt ceiling? Click here) This allows the government to borrow more money to make minimum payments on past loans. Double ugh.

· Strings Attached: The Debt Deal has strings attached. The government promises that it will cut spending over 10 years—the spending cuts will be will be felt in places that are considered “negotiable” (like Defense and Education) because that no politician is willing to go elbow deep in REFORM in the months leading up to an election year.

· Time for Vacation: Once the Debt Deal was brokered, and a congressional committee was appointed to figure out how exactly to exercise the Plan, they decided they needed a vacation. Off they went on “recess” against the express wishes of the President. Needless to say, the President isn’t keen on their choice and has asked them to come back to Washington.

· Kicked While Down: Days later, the sovereign USA got kicked in the gut while it was down: credit rating hit and the stock markets fell.

· AA+ Isn’t Good? Even though we met our deadline to pay the creditors, the rating agencies downgraded USA’s credit score. (more on why below) The credit score for government and business is based on how many big A’s you have next to your name. AAA is the best.

· Before You Say Who Cares: A worse credit score means the government will need more money for the same bills! That affects everything. Remember, your Income is the collateral the Government put up to borrow (more) money.

· The Double Whammy: The GDP (gross domestic product) and Unemployment/Jobs Report came out the day after the Debt Deal was brokered. It looked and smelled rotten. So Wall Street freaked out and dropped 10.8% late last week! Imagine 10.8% of the money in your checking account just disappearing. That’s exactly what happened to most of our IRAs and investments.

Holy Stinky Election Year

Look, there’s no pretty way to say it. As the world watched our government play politics until 11:59p something became very clear: The United States of America cannot make a decision to save its economic life… especially not with the 2012 elections just around the corner. Republicans are standing firm on not raising taxes, so they won’t vote on anything that smells of tax increase. Democrats are standing firmly on their commitment to not touching Social Security, Medicare as a way to decrease government spending. Impasse.

Be careful dear entrepreneur that you don’t bury your head in the sand, or throw up your hands in the air. Nothing is more important to our economy than the work you do in your business. You still have a fantastic business model to work with—so do the best you can with what you’ve got. Don’t wait for things to happen around you or for reform, do it yourself. You are in control of your Income and Expenses. Nobody is going to do it for you. And with high levels of unemployment, many people need leaders they can follow into starting their own business. Are you that leader?

If you want your voice heard in Washington use your liberty to make phone calls. Tell your Senators and Congressmen to go back to work and to courageously embrace reform. Tell them how you feel about the things you learned here today. If you have investments (or your spouse does) that are in the stock market, call your financial advisor with questions and ask if changes need to be done to your portfolio.

Most of all be diligent, work hard, be a good steward of your finances, and keep on keeping on!

LeAnne

PS: For the record I’m not an economist… I’m a professional financial advisor who just happens to own Ascend Live, which helps the Mary Kay professional keep more of what she makes. Sign up for Ascend at AscendLive.com

This morning I was meeting with a successful Executive Sales Director; she and I were discussing her investments and changes I was recommending. She said, “LeAnne, can you explain to me what’s going on with this whole Debt Ceiling thing? My brother was telling me to pull all my money out of the stock market before August 2nd. I don’t understand how any of this applies to me, or my Mary Kay business. Help!”

You’re a smart business woman. So it behooves you to learn just a bit about this whole debt ceiling thing. Here are the basics (in real English):

1. The Government’s Line of Credit -Government asks for credit by issuing bonds (named Treasuries) and Investors buy them up like crazy. The bond buyer is actually “loaning” money to the Government, and it contractually agrees to pay interest on debt, and pay the principal back in x # of years.

2. The Government’s Credit Score - I know it’s hard to imagine, but even the US Government has a credit score. Just like you and me, if they fall behind in payments or can’t pay, then their credit score is affected.

3. The Ceiling is a Self Imposed Credit Limit - In simplest terms, the “Ceiling” in question is a credit limit the government has imposed on itself.

4. What’s the Big Deal about August 2nd? August 2^nd is the day that the US Treasury says it officially doesn’t have enough money to make minimum payments on its Bonds. Yikes! So what they’re trying to do is borrow more money so they can make loan payments. Think of it as using one credit card to make the minimum payment on another.

5. Political Tug of War: The House has a Republican majority, and they’re demanding that if the credit limit is raised, that it be tied to budget cuts. Additionally Republicans are demanding a Constitutional amendment that requires the Government to operate with a balanced budget. The President and Senate are saying no way, because such budget cuts would likely hurt Social Security and Medicare. Everyone knows that messing with Social Security and Medicare is essentially suicide for the Official.

6. Your Income, Their Collateral Regardless of whether you think like the House or President, here are the facts! The Government’s ability to borrow money is backed by their sovereign power to TAX! In other words: your income, and the government’s power to tax it, is the collateral they use to secure loans. (Now I have your attention, right?)

Personally, I don’t believe that Lawmakers are willing to commit political suicide, and I do think they’ll play this out till the last moment. I think the Debt Ceiling will be raised, I think the Government is going to collateralize more of your income (and your grandchildren’s) to take on more loans. Bottom line, it affects your business because it affects the overall economy.

I think the biggest risk for your Mary Kay business is taxation risk, which affects the amount of money that goes home to your family for the same amount of work and product sold. Additionally, the true risk for every American family and business is an “indirect tax” by an increase on interest rates across the board.

What should you do? You should stay focused. Make audacious goals at Seminar. Work your business full circle. Run it cash flow positive. Listen to your leadership on how to build your Mary Kay business deep and wide. Manage your money in Ascend. Take a profit, always hire a CPA, and don’t panic. Pick up the phone and call your elected leaders (whether you like them or not) and tell them what you think they should do with your new knowledge.

At your Service,

LeAnne and the Ascend Team

$700b Bailout, Sub-prime, Fannie Mae, AIG, Bank Mergers & your MK business

Business women need to understand the economic crisis and how it affects them.

Even if you haven’t been watching the news, you’ve heard about what’s going on out there on Wall Street. No doubt you heard that Monday afternoon, the Dow (an invisible grouping of 30 companies who each have $7+ billion in annual revenues-Microsoft, Verizon, SBC Global, etc.) dropped the most it has ever dropped. You’ve also heard that the $700 billion bailout package went before Congress and was not passed. If you’re breathing on planet earth, you know something about the sub-prime mortgage mess in the USA.

Like you, I go to the gym in the morning and see the headlines splashed across the TV screens-I observe the people around me running a little slower, and elipticisizng (is that a word?) with less vigor as we watch the unfolding of an historic financial disaster. When a hurricane happens, everyone understands that a big, nasty storm blows through one of our cities, that lives are in danger, and real estate is going to be damaged. We understand that kind of disaster. I’m not so sure that we understand this kind of disaster.

Everybody has been calling, texting, and emailing me for my take on what’s going on out there. (Now y’all made me blush!) Most of us really don’t understand this kind of disaster, what it means for us and what on earth it has to do with the Mary Kay business you’re building. So I’m going to unpack it in English for you! You already know that our passion here at Ascend is to take all things financial, and turn them into something that makes sense to your worldview, the way you do business, and the way you leverage your greatest asset (your ability to generate income). We are big believers in capitalism and we believe in the Mary Kay business.

I’m not an economist, but I think that as businesswomen, we need to be empowered by knowledge so we can act appropriately. With that said, let’s dive in!

The 3 Minute Summary of how we got here:

Right before Seminar 07, there was an undercurrent of disaster brewing in the financial markets. The financial markets are where money is sold-literally.

How can they sell money?

It starts with the Federal Reserve (central bank for USA) saying to big banks, “Hey, I’m going to lend you money, but you’ll have to pay it back at prime of 2%.” So then those banks take the loan, and re-loan it with additional interest points (a point is 1%). They loan money to businesses as investment capital, to home owners, issue credit cards, give car loans, etc. Banks started to get a bit greedy; especially between 2004-2006 when the housing market was booming. The Democrat Party spearheaded a movement to have 70% home ownership among us. With interest rates at an all time low, this seemed doable and banks were going to profit HUGE. The pervasive attitude was that real estate always appreciates. They started to offer mortgages to people who had bad credit, no credit, and sketchy income sources. Insult to injury, they gave bigger loans to people than they could afford (which artificially overpriced the value of homes). After all, if real estate “always appreciates” there was little risk. Banks were blinded by greed.

With zillions of dollars worth of IOU’s (mostly mortgages) on the books, financial institutions started to leverage–a sexy way to say speculation–they started to buy these things called Credit Default Swaps. They are demonic “investments” that supposedly offered insurance against a company or a pool of mortgages from defaulting. It was a get-rich-quick scheme that everyone in the financial markets jumped into with both feet. AIG was the primary issuer of these pixie-dust securities (think of securities as stocks). They got in over their head, and were going to have their credit score reduced because they couldn’t pay when mortgages started going belly up. (so much for “insurance”) Whether you’re AIG or LeAnne Ozaine-Smith, if your credit score is pillaged, you’ll pay prohibitive interest rates to borrow money.

Enter the Government Sponsored Enterprises (GSE) of Freddie Mac and Fannie Mae (the US Postal Service is another example of a GSE). These organizations sold securities based on pools of mortgages; that’s why their called mortgage-backed securities. When folks started to default on their loans, the value of these stocks went to hell in a hand basket. The government was obligated to fix the problem because they basically own Freddie Mac and Fannie Mae. No way around it.

LeAnne’s Brief Soapbox:

As a culture, it is easy to abdicate responsibility to the banks, the Fed, CEOs of businesses, predatory lenders, and Wall Street. We salivated at the American Dream, and bought more house than we could afford as if it was our inalienable right to live in a big, glorious home. Or if we didn’t buy a big home, much like banks, we leveraged our families to the hilt with Home Equity Lines of credit, used plastic, and continued to borrow as if the supply would never catch up with demand. We have no basis of financial responsibility and then wonder how we end up in hot water?

Seems pretty obvious to me.

The Skinny on the “Bail Out”

It was the Government’s way of issuing a line of credit to the Treasury so that it could lend money to the financial markets in exchange for “warrants” in those companies. Think of warrants as more than IOU. They are a legal stake in that company. The government was trying to help companies dump their positions in spoiled mortgage-backed securities. Also, it should be noted that Wall Street firms would not have directly received the funds (thus the whole hype about executives banking off of it was hog wash). The bill would have helped temporarily ward off a Firm’s creditors.

I think this quote is extremely profound in an election year:
“Of the 38 incumbent members of Congress from both parties who are considered vulnerable in the coming election, 30 voted against the bill.” (Without Bailout Plan, What will the Cost Be, Time Magazine, September 30th, 2008)

What in the heck does this have to do with my Mary Kay Business?

Everything. Since 2003 my team and I have been loud-mouth advocates in the Mary Kay Community of financial responsibility in business. We’ve exhorted you to manage your business with financial integrity so you can have financial peace in moments of history like this. Better, we’ve made it a no-brainer to manage your business finances with Ascend Live.

Never before has it been more important to take all that Mary Kay Ash envisioned for you and make it reality.

Practical Tips for your MK Business

Here are some practical tips to help you embrace capitalism, your God-given potential, and to bolster up your confidence in the face of this week’s market news:

1. Limit how much news you watch. Getting emotionally wrapped up in the things the talking heads on TV are saying is not going to positively move you to action. That doesn’t mean you turn a blind eye, it means that you watch, and purposefully move into action, not slip into inaction.

2. Stop pretending that its 2005. Credit isn’t cheap, and big shocker, you have to pay it back! The MK Visa has an average 17% interest rate on it. Even though her name is on that piece of plastic in your wallet, YOU pay it back (and PS, it ain’t the best credit card out there). If you borrow money, you’re going to pay it back with interest, period. The “loose” money lending that happened between 2004-2006 is gone. This means that credit card companies are going to make it harder to borrow, they’re going to try to recover their losses, and they aren’t at all interested in providing you a break on your interest rates. Don’t lie to yourself and justify purchases just because the interest is deductible; make sure it’s a solid business decision, especially if you’re using credit to make the purchase.

3. Sell the product you have on your shelf. Your inventory is valuable, but it has a shelf life. Your inventory is an “investment,” but it isn’t making you money just sitting there unsold. Unsold inventory is an asset, but a depreciating one. (All of us can point to a few limited edition items on our shelf that diminish in value every day they go unsold; and remember, unsold current catalog products have a 2 year shelf life, max!)

4. Spend on purpose. Get rid of the thinking that just because it’s a “write off” that it’s a good business decision. Now, more than ever, it’s time to become fiscally conservative. When you start running your business from cash, for a profit (just like Mary Kay Ash taught) you will recession-proof your business. Every single thing you spend money on needs to be re-evaluated for return. If it directly or indirectly ain’t increasing your profits, don’t buy it (that includes Section 2 purchases).

5. Think and act like a businesswoman. The excuse you’ve given yourself that you’ll float by financially by just checking your bank-balance online just doesn’t cut it in this, or any economic climate (not to mention it isn’t legal). If you’ve been sitting on the fence, or trying to find the inspiration to start using your Ascend Live portfolio, stop waiting. Ascend does your books. It is the watch-dog over your profits, and helps you run your business from a place of financial integrity.

6. Don’t stop investing. Do you want to buy when things are on sale or when they’re full price? Stay the course on saving and investing. If economic climates like these aren’t further proof that you need an emergency reserve for your family, I don’t know what is. On Tuesday, October 28th at 12 pm PST (1pMST/2pCST/3pEST), I will be teaching a webinar called How to Recession Proof your Business. This will give you some great pointers on how to use your Mary Kay business to inject a healthy sum of money into your family’s emergency reserves (or start one). Click here to get registered for this free webinar.

Ignore the marketplace. Focus on the fundamentals. Book, coach, sell, manage your money, recruit from integrity.

All my love,

LeAnne Ozaine-Smith
& the Ascend Live Team